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Monday, February 8, 2010

suoerbowl commercials

What is the company? PlayStation

Who is the target audience: 18-30 year old males

What persuasive method used (humor, action, celebrity, human interest, etc.)?
humor

How were camera shots and editing used to enhance the message? quick cuts to make it interesting

What is the slogan/message for the company? live in your world play in ours

Was the message effective? Why or why not? yes i like to play football games



What is the company? Budweiser

Who is the target audience: football fans who like beer

What persuasive method used (humor, action, celebrity, human interest, etc.)?
humor

How were camera shots and editing used to enhance the message? rewind, mountains

What is the slogan/message for the company? none

Was the message effective? Why or why not? yes i understand what the commercial was saying


What is the company? Chrysler

Who is the target audience: women who want a sports car

What persuasive method used (humor, action, celebrity, human interest, etc.)?
celebrity

How were camera shots and editing used to enhance the message? black and white
close ups

What is the slogan/message for the company? drive n love

Was the message effective? Why or why not? no, i don't like girls cars


What is the company? Pepsi

Who is the target audience: Pepsi drinkers, and fans of the Osbourne's 21-35 years olds

What persuasive method used (humor, action, celebrity, human interest, etc.)?
humor celebrity

How were camera shots and editing used to enhance the message?

What is the slogan/message for the company? twist on a great thing

Was the message effective? Why or why not? yes i like Ozzy



What is the company? fed ex

Who is the target audience: cast away fans

What persuasive method used (humor, action, celebrity, human interest, etc.)?
humor

How were camera shots and editing used to enhance the message?

What is the slogan/message for the company? FedEx


Was the message effective? Why or why not?
yes castaway was a great movie



What is the company? dodge

Who is the target audience: men truck drivers

What persuasive method used (humor, action, celebrity, human interest, etc.)?
humor

How were camera shots and editing used to enhance the message? fast shots

What is the slogan/message for the company? grab life by the horns

Was the message effective? Why or why not?
yes, it shows the power of the truck


What is the company? Gatorade

Who is the target audience: michael jordan fans

What persuasive method used (humor, action, celebrity, human interest, etc.)?
celebrity

How were camera shots and editing used to enhance the message?

What is the slogan/message for the company? is it in you

Was the message effective? Why or why not? yes I'm thirsty now



What is the company? sports center

Who is the target audience: male sports fans

What persuasive method used (humor, action, celebrity, human interest, etc.)?
celebrity
How were camera shots and editing used to enhance the message?

What is the slogan/message for the company?
this is sports center
Was the message effective? Why or why not?
yes, it was funny and i like sports


What is the company? H & R block

Who is the target audience: 18-55 people who do taxes

What persuasive method used (humor, action, celebrity, human interest, etc.)?
celebrity

How were camera shots and editing used to enhance the message?

What is the slogan/message for the company? double check

Was the message effective? Why or why not? no i do not file taxes




What is the company? anheiser-bush

Who is the target audience: beer drinkers

What persuasive method used (humor, action, celebrity, human interest, etc.)?
humor

How were camera shots and editing used to enhance the message?

What is the slogan/message for the company?
make it a bud light

Was the message effective? Why or why not? no

What is the company? VISA

Who is the target audience:
buyers of goods
What persuasive method used (humor, action, celebrity, human interest, etc.)?
humor
How were camera shots and editing used to enhance the message? high and low angle shots to show height

What is the slogan/message for the company?
everywhere you want to be
Was the message effective? Why or why not?
yes i use a check card



What is the company?

Who is the target audience:

What persuasive method used (humor, action, celebrity, human interest, etc.)?

How were camera shots and editing used to enhance the message?

What is the slogan/message for the company?

Was the message effective? Why or why not?

Thursday, January 21, 2010

Jeff Gebert

Good topic
Good interview questions

fredell

good topic
nice stand up

needs more interviews

Lauren Goodell

Good topic
Well taken camera shots

a little long

Lauren Grotkin

Good topic
good angle

Interviews need more dynamic backgrounds.3

Betsy Hagen

Really good B-roll
Awsome transitions

nothing wrong that I could see

Heinen

Good topic
good transitions

a tripod could make the shots steadier

Ally Lawrence

Good topic
good transtions

Staedier shots would make it better
tony companion

Good amount of b-roll
funny interviews

transitions could be better
mike johnston
Comments: (What was done well? What improvements should be made?)
good interviews, interesting stand up, could have used more b-roll
sean collins
Is the topic relevant and interesting? Does it relate to our audience? 1 2 3 4
4
Is the story angle clearly defined? Is it unique? 1 2 3 4
3
Is the stand-up informative and creative? Does it lead into the story? 1 2 3 4
4
Are the interviews important to the story? Experts? Restate question? 1 2 3 4
4
Are transitions smooth and informative? Sequence makes sense? 1 2 3 4
4
Does the story make sense? Does the A-Roll drive the story? 1 2 3 4
4
Do the camera shots add to the story? B-roll? Correct shots? 1 2 3 4
4
Is sound used to enhance story? Music? Natural sound? 1 2 3 4
3
Is the editing clean? Graphics? Sound? Transitions? 1 2 3 4
4
Is the story the proper time length? 1 2 3 4
4
Total __38__/40

Comments: (What was done well? What improvements should be made?)
the transitions were smooth, the sound could be better
Is the topic relevant and interesting? Does it relate to our audience? 1 2 3 4

Is the story angle clearly defined? Is it unique? 1 2 3 4
3
Is the stand-up informative and creative? Does it lead into the story? 1 2 3 4
4
Are the interviews important to the story? Experts? Restate question? 1 2 3 4
3
Are transitions smooth and informative? Sequence makes sense? 1 2 3 4
3
Does the story make sense? Does the A-Roll drive the story? 1 2 3 4
4
Do the camera shots add to the story? B-roll? Correct shots? 1 2 3 4
3
Is sound used to enhance story? Music? Natural sound? 1 2 3 4
2
Is the editing clean? Graphics? Sound? Transitions? 1 2 3 4
3
Is the story the proper time length? 1 2 3 4
3
Total __25__/40

Comments: (What was done well? What improvements should be made?)
The scamera shots were still and stable. the sound could have been better